Vanity Sizing - Another Name For Deception?
Okay, I recently asked a group of friends if they thought clothes were being made bigger? I have been noticing for months that the clothes I am trying on in the stores are sizes that are smaller than sizes I haven’t seen since high school. I knew that with my current measurements, there was no way I was fitting into some of these “sizes.” Plus, I have some of my old jeans here that are at least 8 years old. The sizes on those (which I can actually fit into, get buttoned and zipped, but wouldn’t be caught dead in them in public just yet!) old jeans is about 2 size numbers bigger (and are tight) than pants I bought just this past weekend with the “new” sizing (and are loose). I knew something was up!
So one of the ladies in the group of friends points out this article about Vanity Sizing. That’s what it’s being called, this “resizing” of clothing, and at first, I felt duped. I mean here I was thinking I’m in a size 8/10, right? But actually, it’s just like my old jeans and my tape measure were telling me - I was being lied to!
Is this new “vanity sizing” deceptive marketing? In a way, I think so. It’s helping some of us lie to ourselves about our number size, isn’t it? And then we’re so thrilled when we look in our closet and find these clothes that are bearing sizes we haven’t seen in years, but yet our rears are definitely bigger! But isn’t there a nagging feeling in the back of your mind telling you that it’s not really true? I know I certainly have that feeling.
But on the other hand - if this is the “new” sizing and how things are going to be, shouldn’t I/we just get used to it and go with the flow? I mean does the number size really matter? Isn’t how we feel about ourselves what’s really important and not just some number that can be changed on a whim?





